ReimagineTheordinary.

We develop consumer products
from first sketch to manufacturing.

Scroll to see how

Design, engineering, prototyping, sourcing and production.

Ourprocess

Case study  /  studio sample

One product*, seven stages, from first sketch to the shelf.

The car is a studio sample DSR designed to show how we work. Client projects stay private until launch.

  1. 01Idea and sketch
  2. 02CAD
  3. 03Rendering
  4. 04Engineering
  5. 05Prototyping
  6. 06Manufacturing
  7. 07Branding
Concept sketch sheet of a toy rally car
The toy rally car in its retail packaging, with the car standing in front of the box
Photoreal rendering of the finished toy rally car

Studio sample, made to show the process

01 / 07  Idea and sketch

It starts on paper

An idea, and the problem behind it, drawn out fast. Proportion, function and character get worked through while changes are still free.

What comes outConcept sketches, a direction and a brief.

02 / 07  CAD

Then it gets exact

The chosen concept becomes a precise 3D model. Every surface, wall and fit is defined, so the product can actually be made.

What comes outA full 3D model and assembly, revised until it is right.

03 / 07  Rendering

See it before it exists

Photoreal renderings of the finished product, for decisions, pitches and pre-sales, long before money goes into tooling.

What comes outProduct renderings, colors and finishes.

04 / 07  Engineering

Then we take it apart

The product is broken into the parts a factory can make, each with its own material, tool and finish. This is where cost and quality get decided.

What comes outPart breakdown, materials and a manufacturability review.

05 / 07  Prototyping

Printed, fitted, sanded. Again.

Physical parts made, handled and tested between revisions. We hold the part, break the part, and change the part.

What comes outPrinted and machined prototypes, tested fits.

06 / 07  Manufacturing

Made for real

Factories found, qualified and quoted. Tooling, golden samples and first production, with costs and commitments held in writing.

What comes outSourcing, tooling, an approved golden sample, production.

07 / 07  Branding

Ready for the shelf

A name, an identity, packaging and the imagery that sells it, so the product launches looking like it belongs.

What comes outBrand, packaging and launch imagery.

What we do

Fromobservationto launch

Most product ideas stall between the sketch and the tool. DSR carries a client’s idea through the stages where that usually happens.

Who we work with

Early-stage consumer product companies across home, lifestyle, utility and everyday-use categories.

How we work

One team from the first sketch to the first production run. Costs, revisions and commitments held in writing rather than in conversation.

Client work

Client projects stay private until launch. The car on this page is a studio sample, made to show the process.

Contact

Have aprojectin mind?

Tell us what you’re building and how far along it is. A sketch is enough to start.

Response
We read everything that comes in.